How to Scale a Brand, Manage Anxiety & Stay Offline, with Tieghan Gerard @ Half Baked Harvest

Tieghan Gerard built one of the most beloved food brands on the internet.

Today, Half Baked Harvest has over 6 million followers across platforms, four bestselling cookbooks, a candle line, a sold-out national tour with Williams-Sonoma, and a fiercely loyal community that shows up for everything she creates.

But the story behind the brand? It’s chaotic, personal, and deeply real.

In this episode of Unfinished Business, Tieghan sits down with Alex and Lee to talk about:

- Starting Half Baked Harvest with her mom at 19
- Growing up as one of eight kids in a wildly creative (and noisy) household
- Managing anxiety while running a massive business
- Why she focuses on her website and email list (not just social media)
- How she stays creatively inspired without following trends
- What she’d do if she had to start all over in 2025
- And why she still makes pancakes for lunch when she’s feeling off

This isn’t a story about recipes. It’s about resilience, identity, and building a brand that lasts… without selling your soul to the algorithm.

If you’re a creative, entrepreneur, or multi-hyphenate woman trying to build something real, this one’s for you.